CREATIVE & BRANDING

• Verbal identity and tone & voice development

• Product naming

• Product positioning, innovation storytelling, and messaging hierarchy

• Campaign concepting and art direction

• Packaging, email, ecomm, social, editorial & longform article copywriting

• In-store & visual merchandising copy

• Experiential, activations & stunts

• Video scripting

PUBLIC RELATIONS & COMMUNICATIONS

• B2B and B2C storytelling & narrative building

• Media relations and pitch-writing

• Executive communications, media training & conference coaching

• Thought leadership, ghostwriting & speechwriting (complete with jokes and comedic effects!)

• Employee & internal communications

• Speaking opportunities, events & award submissions

BUSINESS & LEADERSHIP

• People leading and mentorship

• Client and partner relations

• Account and project management

• New client pitching

TECHNOLOGY

• AI LLM voice & tone training

• AI GEO writing

I am thorough and reliable with a versatile skillset, a hyper critical eye for detail, a left-brained and right-brained approach, and a passion for doing great work.

I take my work seriously, but I don’t take myself so seriously. I bring a can-do-attitude and a sense of humor to the table, so we’ll get work done, but I’ll make it fun (rhyme intended). Hey, I didn’t win a “Most Positive Employee” award for nothing.

Have you ever watched that show on The History Channel, The Food that Built America?

There’s an episode about National Biscuit Company. Better known as Nabisco.

And in this episode, they talk about the Hydrox Cookie. Maybe you’ve heard of it. It was the predecessor to the Oreo. And I know you’ve definitely heard of Oreo.

There’s a reason for that. 99 out of 100 times (don’t quote me on that..), people will credit the crème-filled chocolate sandwich cookie to Oreo and Nabisco.

But the Hydrox Cookie was actually the original Oreo. (Yes…As opposed to the Oreo being the new Hydrox Cookie). According to food historians, Oreos probably didn’t even taste as good at the time. But you know what it had? Marketability. Hence, why you know what an Oreo is and not what a Hydrox cookie is.

Now tell me, which would you rather eat, a Hydrox cookie or…an Oreo?

That’s the power of a name.