A Miscellaneous Mix of Conceptual Copy & Spec Work
You know, to show range (and relevance).
Something specific you want to see? Reach out and let me know.
Merch, Apparel, and Gift-With-Purchase Collection Concepts
(Company name and swipe photography omitted)
The Ask: Develop merchandise and customer gift-with-purchase concepts in partnership with the packaging & merch design team. I ideated the core concepts and wrote all copy.
Summer Lovin’
Ride the waves of a summer daze with a fresh twist on stripes and high-contrast pastels on natural canvas and woven materials. It’s a hot take on all your summertime essentials.
Ready ‘n Unready
Whether you’re getting ready for the day or winding down from it, add luxe touches in playful patterns and bold brights to your routine.
Game On
Wanna play? With this sports-inspired gear in cool-girl color-blocking and lightweight mesh, we’re gonna guess that’s a yes.
Prep Rally
It’s back to school season. Whether you’re looking forward to it or not, we’ll put some prep in your step with classic patterns and cheerful pearl and lace details.
Now Boarding
When you’re on the go, you need gear that can keep up. Pack your things in fashion-meets-function totes and carry-alls with custom checkered prints that mix ‘n match.
Keep It Professional
Because you work hard and play hard…Own the office in style with tech essentials all dressed up in playful pops of pink and a fresh take on florals.
Interior Design Concept
(Company name, product names, and swipe photography omitted)
The Ask: Develop a campaign concept pitch and editorial statement based on a seasonal trend report; Write product description email copy for select products to be promoted during the Fall season.
Concept Pitch:
Seasonal Shades We’re Falling For: Terracotta and Chambray
Terracotta and Chambray…trending shades made for this season. Set the tone with hues that imbue relaxed elegance.
Whether it’s getting down to earth with tranquil terracotta tones, cozying up to cool-calm chambray, or mixing and matching for a layered look, find fresh ideas and inspiration for Fall.
Editorial Statement:
Warm, earthy hues and cool, calming blues — it’s the most sought-after palette this season. Set the tone with fall-fresh shades that bring relaxed elegance to your space.
Related Product & Catalog Copy:
Comfort never looked so good. Explore plush pillows and textured throws in trending shades and patterns for a layered look that adds dimension.
Pick a seat that stands out. The [REDACTED] Chair in a cool, chambray-chic blue will cleanse your color palette, while the down blend cushions lend cozy comfort and support.
Elevate your centerpieces with a touch of handcrafted terracotta. A rustic vase warms up your space.
Open your curtains to this season’s chambray shade of choice. Crisp linen gives a classic feel, while the ultra-fine woven Belgian flax fibers gently filter sunlight.