A WANDERful World

I was responsible for creative concepting, name development, and copy for a full reboot of our blush collection. The result? A rich and colorful world, storytelling-driven names loved for their originality and personality, and an aspirational campaign that brought your wildest cheeks to life.

If you want to see more, visit My Portfolio: The Expansion Pack at www.benefitcosmetics.com. No, seriously, click on any page, and there is a 99% chance that from product names to PDP copy to infographics to landing pages, those words have come directly from me or my team.