Do More For Your Pores

The biggest launch at Benefit from the last decade and the reason I’m now at 8 out of 9 lives (kidding). After years of strategic category and product positioning & messaging, hundreds of name options, multiple campaigns from launch to reanimation and collection expansion, and thousands of words from email to education to events, I present to you…Pore Care. Born of our equity in The POREfessional primer, this collection redefined pores for the skincare category, resulting in instant bestsellers and even a few industry copycats too!

If you want to see more, visit My Portfolio: The Expansion Pack at www.benefitcosmetics.com. No, seriously, click on any page, and there’s a 99% chance that from product names to PDP copy to infographics to landing pages, those words have come directly from me or my team.